PICKLEBALL APPAREL MARKET TO GROW AT HIGHEST PACE OWING TO INCREASING POPULARITY AMONG YOUTH POPULATION

Pickleball Apparel market to grow at highest pace owing to increasing popularity among youth population

Pickleball Apparel market to grow at highest pace owing to increasing popularity among youth population

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Pickleball Apparel Market Overview:
Pickleball is a ball sport that combines elements of badminton, tennis, and ping-pong. It is played both indoors and outdoors on a smaller court than tennis with a perforated plastic ball. The rising popularity of pickleball especially among youth and senior citizens has fuelled the demand for sports-specific apparel including tops, shorts, skirts, and jerseys. Key players such as Adidas, Nike, and Under Armour are coming up with innovative and breathable fabrics for pickleball clothing which offers sweat-wicking properties and flexibility.

Pickleball apparel market is estimated to be valued at USD 570.1 Mn in 2024 and is expected to reach USD 1,090.2 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

Key Takeaways
- Key players operating in the pickleball apparel market include Adidas AG, ANTA Sports Products Ltd., Babolat, Bolle Brands France SAS, Civil Apparel, Ellesse Ltd., FILA Holdings Corp., Fromuth Pickleball, Hanesbrands Inc., Maus Freres SA, New Balance Athletics Inc., Nike Inc., Olla LLC dba PickleballCentral, and Sport Life.
- Rising health consciousness and increasing awareness about the benefits of pickleball such as improved cardiovascular health and reduced stress levels have fuelled the demand for pickleball apparel among youth population.
- Technological advancements in fabric and material science have led to the development of moisture-wicking, quick-dry, and anti-microbial fabrics. Companies offer pickleball specific apparel in innovative fabrics to offer better performance on the court.

Market Trends
- Sustainability is one of the key trends gaining traction in the Pickleball Apparel Market Trends. Companies are increasingly using organic, recycled, and eco-friendly fabrics in their sportswear collection to appeal to environmentally conscious consumers.
- Companies are launching lifestyle and street-style pickleball clothing aside from performance apparel to expand their customer base. Casual pickleball tops, joggers, shorts, etc. are gaining popularity.

Market Opportunities
- Emerging markets of Asia Pacific and Latin America are expected to present lucrative growth opportunities for pickleball apparel manufacturers. With rising youth population and increasing interest in sports, these regions will continue to grow in importance.
- Product innovation especially in fabrics and designs aligned with trends will be an area of focus. Smart and digitally integrated apparel embedded with health trackers can further increase customer engagement.

Impact of COVID-19 on Pickleball Apparel Market
The COVID-19 pandemic negatively impacted the growth of the pickleball apparel market in 2020. Nationwide lockdowns led to shutdowns of pickleball courts and retail stores, restricting new equipment sales and apparel purchases. Many pickleball tournaments and leagues were postponed or canceled due to social distancing norms. This hampered the demand and supply of pickleball apparel.

However, with easing lockdown restrictions in 2021, the market started recovering. As courts reopened and tournaments resumed with safety protocols, pickleball participation increased rapidly. Many people took up pickleball as it allowed outdoor social interaction and exercise during the pandemic. This boosted the sales of pickleball shoes, shorts, shirts, and other apparel. Manufacturers also launched affordable basics and athleisure styles to cater to new consumers. Online sales of pickleball apparel surged as people continued playing while avoiding crowds.

The pandemic increased health awareness and accelerated the growth of outdoor racquet sports like pickleball. This trend is expected to drive higher apparel consumption even in the post-pandemic period. Players are buying premium performance gears and following dress codes at tournaments. Brands are introducing trendy customizable styles to expand the consumer base. With rising popularity, especially in the United States, the pickleball apparel market is well-poised to surpass pre-COVID projections by 2025. However, ongoing supply chain issues remain a challenge.

Fastest growing regions for Pickleball Apparel Market

The United States accounts for the major share of the global pickleball apparel market currently. It is estimated that nearly 4 million Americans play pickleball regularly, with higher participation seen in states like Arizona, California, Florida and Texas. The sport is most popular among baby boomers who drive significant apparel consumption. Various private labels and sportswear majors have established strong presence in the US to cater to the growing player base.

Asia Pacific registered the fastest growth during the forecast period owing to rising health awareness, increasing women participation and promotion of pickleball by governments and sports bodies in countries like China, India and Japan. Rising disposable incomes are also encouraging people to take up new sports and related recreational activities in Asia, presenting lucrative opportunities for apparel brands. Cities with developed sports infrastructure like Tokyo and Delhi have emerged as regional hubs for pickleball in recent years.

The Pickleball Apparel Market is anticipated to expand at a healthy pace in Europe as well with countries like UK, Germany and France emerging as key markets. Initiatives aimed at promoting sports and an active lifestyle and improving court accessibility are boosting pickleball adoption across various age groups in the region. Participation numbers are rapidly rising, offering opportunities for apparel brands to target new pickleball communities.

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About Author:

Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)

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